How do I not know this??

***UPDATED***
For the last several years, something has been the same nearly every day.
Every day when we get up and start going through the morning routine of getting ready for work, school, whatever... I flip on the radio.
We catch the news, weather, school delays, etc.
I also open the station's website during crappy weather because the school delays are updated faster online than on the air.
During the afternoon when I go pick up MiniMe, I flip on the same station and listen to part of an afternoon talk show while I'm driving or waiting.
In the evening when I'm making dinner, I'm also listening to the same station...news, call in shows, weather, sometimes sports.
Today when I was cleaning up breakfast stuff in the kitchen, I was listening to the same station again. That's when I heard the commercial promo for a Saturday show that apparently happens earlier in the morning on Saturdays.
It's a gun talk show! There are sponsors from manufacturers, tips on target practicing, tips on sales or where to get good deals called in by people who've discovered them, hunting information, cleaning advice, weird questions from callers, discussion about the Second Amendment...all of it.
I couldn't believe I didn't know this!
I went to the website and looked up their Saturday morning program line up and it's not listed...what the...??
I ended up sending an email to the program manager asking about it and asking why it's not on their line up if it's part of their regular Saturday programing.
I'll see if I can catch it next week and see what it's about. Maybe it's nothing great...but maybe it is!
***UPDATE***
Here's the email response from the program manager:
"This morning’s show was the first edition.
Mark Van Berk will be on every Saturday at 8.
Website will reflect change by mid week.
Sorry...no ability to podcast weekend shows just yet.
Thanks for listening..."